“Modulated Cities: Networked Spaces, Reconstituted Subjects”
By Helen Nissenbaum and Kazys Varnelis
The use of networking ideas, likes, and dislikes will only benefit society if the individual is forced to remain interactive throughout the feedback process.
“We no longer surf the Internet, the Internet surfs us.” The Internet is no longer a tool in our belt because human interaction no longer plays a role in its use. Individual choice has been replaced with automatic feedback systems that invade the privacy of the individual leaving them insignificant in the decisions that guide our society.
Programs like StumbleUpon, Pandora, and Spotify are living and thriving proof of systems that are centered upon critical interaction with the individual. Once the interaction stops, the system stops moving forward in a beneficial manner. Forced interaction must involve choice, however. There must be options and different paths to choose from rather than the current state of assuming what the individual needs. Here, privacy is maintained because it is no longer intruded upon to find an answer.
What would happen if people were forced to provide feedback for more important aspects of life? Rather than companies prying into our personal lives, allow us to reach out pushed by a desire to benefit our daily lives.