“Societies of Control and Chrono-Topologies”
By M. Christine Boyer
The push for simplicity in perfection through the abandonment of history during the modern age of design has led to a gap between designer and consumer that will prove to be seriously problematic for both the designer and consumer if not soon bridged.
During the modern age, institutions like the Bauhaus pushed for simplicity found in the perfection of consumer products. In order to find this simplicity, it was thought that a complete rejection of history is needed.
The rejection of history, however, led to a misunderstanding of how the consumer interacted with new products. Humanity has reached a level of ever changing and expanding needs, therefore it is more critical than ever to understand the path of change that is constantly being created. This is where the historian must change the tactics in order to become the missing link between the designer and consumer. The historian must use a new, non-linear system of understanding how the product and the consumer interact. Feedback loops are key here. They are the paths that allow information to move back and fourth between the designer and consumer. The historians job is to filter the information that moves along these feedback loops so that it can be best understood by the designer and consumer.